Turn your tires
into something
beautiful.
Manitobans recycle over 2 million tires every year, protecting our land for generations.
Recycling your tires reduces Manitoba’s carbon footprint protecting our air, water, and land for future generations.
Cleaner air means healthier lives. Tire recycling reduces pollutants that harm our health.
Tire recycling supports local jobs and innovation, boosting Manitoba’s economy.
Give your tires a second chance and help us reduce Manitoba’s carbon footprint.
Every single day in Manitoba everyone will use tires, whether it is your delivery service, Public Transportation, a bicycle or your own vehicle. But where do our old and worn tires go? Right here in Manitoba your tires are given a second chance, they are collected across Manitoba and recycled right here in our province. When you recycle your end-of-life tires, you’re keeping them out of the landfill and preserving our air, water and land for future generations. You’re helping reduce Manitoba’s CO2 emissions and protecting our ecosystems from harmful pollutants. You’re helping our province use tires in environmentally responsible ways. And that’s beautiful.
Recycling tires is better for the environment. Together, let’s turn our tires into something beautiful.
How it Works
For every new tire sold an end-of-life tire will eventually be generated. Instead of taking up space in our landfills and posing a risk to human health and the environment, end of life tires can be processed and used in environmentally responsible ways.
To manage end of life tires generated in Manitoba, retailers will pay Tire Stewardship Manitoba a steward-fee for new tires sold in the province. 100 percent of fees collected go towards the operation of the scrap tire recycling program.
Properly managed end-of-life tires reduce environmental risk and create jobs and economic development right here in Manitoba.
Shop Recycled Tires Products Made right here in Manitoba at wowrubber.ca.
A Full Circle Solution
TSM’s key achievement for 2025 was recycling 28,018 tonnes of end-of-life tires and tubes into tire-derived aggregate, crumb rubber, blast mats, moulded and other products. Virtually all end-of-life tires and tubes available for recycling, 18.61 kilograms of material for every Manitoban, continue to be collected and recycled annually in the province for a diversion rate of 128%.
Other notable achievements for 2025 include:
100%
of steward-fees collected go toward program operation and enhancement
50+
full-time jobs in tire recycling and $9 million in direct economic activity
$199,564
$199,564 awarded for 7 Community Enhancement Grants, 6 Rubber Aggregate Road Projects and 1 Applied Research Grant that used recycled tire products.
3 scholarships
awarded to deserving students studying environmental sciences at a Manitoba university
Source: Tire Stewardship Manitoba 2025 Annual Report
Rubber Aggregate Road Building Grant
The Tire Stewardship Manitoba (TSM) Rubber Aggregate Road Building Grant provides up to $20,000 in funding for the use of Tire Derived Aggregate (TDA) for approved projects delivered by Manitoba communities and non-profit organizations. The grant funding awarded, up to $20,000, is to be applied toward the cost of TDA and installation for each approved Rubber Aggregate Road and Geotechnical Project. A scope of work demonstrating a minimum 100 metres of road or geotechnical project equivalent is required. Grant eligibility is subject to one grant per community organization per calendar year.
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